aesthetic priorities
develop the muscles that create shoulder width, upper chest, arm size and a stronger V taper
premium aesthetic physique coaching
buildfor presence.
your frame, fully realised.
Individualised physique coaching built around your structure, goals, proportion, progression and purpose.
5.0google rating
“Everything is more personal and fitted to you.”
darragh c. · google review
01 · start here
I’m Jesse. This is FRAME.
Begin here. I’m Jesse Keating, the qualified personal trainer behind every FRAME programme. This short film explains why FRAME exists, who it is built for and the physique-development method behind it.
jesse keating · qualified personal trainer · founder of frame
read the FRAME Method02 · the FRAME Method
FRAME begins with the visual result: stronger proportions and a physique that looks intentionally built.
not general fitness. a system for aesthetic physique development.
the frame is given. the physique is built.
evidence led selection
use stable, high output exercises chosen for effective hypertrophy rather than novelty or fatigue
measured progression
progress load, repetitions and execution through recorded performance, not guesswork
managed recovery
organise volume, nutrition and recovery so adaptation can continue without wasted work
FRAME prioritises the muscular proportions that most influence how a physique is perceived, then aligns exercise selection, progression, nutrition and recovery around that result. The system is established; its application is personal.
read the complete FRAME Method03 · aesthetics, all year round
aesthetics are not seasonal. build a physique that holds its presence all year round.
you want to look deliberately built.
Training should visibly improve shape, proportion and presence—not simply produce fatigue.
you want results that outlast a single season.
The objective is a physique you can maintain, refine and continue developing throughout the year.
you want muscle developed with proportion.
Size matters only when it strengthens the complete silhouette and brings the physique into balance.
you want a standard you can sustain.
Training, nutrition and recovery are organised to work together without making your entire life revolve around fitness.
not a summer body. an enduring standard.
FRAME is built around year-round aesthetics: a capable, considered physique that continues to progress without depending on extremes or a short-lived peak.
04 · personal training at The AKA HQ
the FRAME Method, coached on the floor.
Private and hybrid coaching take place at The AKA HQ in Naas: a serious, specialist training environment with an exceptional range of resistance equipment. It gives us the tools to select exercises precisely, coach execution live and progress every session with purpose. Admission required for each private 1:1 session is included in the coaching fee; ongoing gym membership is not included.
05 · coaching in practice
the method does not end when your session begins.
Membership places you inside one connected coaching system. Your programme, exercise execution, performance, measurements, nutrition and recovery remain visible, giving every review evidence and every adjustment a reason.
your programme. your evidence. one connected system.
measurements · trends · progression
nutrition · targets · daily context
You are not buying an isolated workout programme. You are entering the FRAME Method with a programme built for you, personal review from Jesse and a coaching environment designed to keep the full picture connected.
see how coaching is delivered
06 · your coach
the coach behind every FRAME programme.
I’m Jesse Keating, a qualified personal trainer whose background spans competitive athletics with Maynooth, marathon preparation, HYROX, strength work and physique development.
I coach every member personally. Programmes are reviewed through performance, recovery, execution and physique progress, then adjusted with a clear reason. I apply and document the same FRAME Method in my own ongoing physique project.
the method is lived as well as coached.
07 · before you decide
clarity before commitment.
The essentials of joining FRAME, without hiding the practical details.
01what makes FRAME different from ordinary personal training?+
FRAME is organised around aesthetic physique development rather than general fitness sessions. Programming, nutrition, progression and recovery are managed as one system, with each decision judged by how well it serves the physique being built.
02can I be coached fully online?+
Yes. Online membership includes your individual programme, nutrition support, review, progress tracking, exercise feedback and direct communication. Private coaching is also available in Naas, County Kildare.
03what happens after I express interest?+
You review the coaching options and complete a short application. Jesse then considers your goals, training history and fit for the method before arranging the next conversation. Applying does not commit you to payment.
04how quickly should I expect progress?+
Progress depends on your starting point, training age, recovery and consistency. FRAME does not promise a fixed transformation date. The aim is to make the process measurable, identify what is changing and make the next decision from evidence.
08 · the next step
enter a method, not another temporary programme.
Choose the level of coaching that fits how closely you want to work with Jesse. Each option begins with the FRAME Method and is built around the person entering it.
coached personally by Jesse
online across Ireland
private coaching at The AKA HQ, Naas